Wet and Dry Personal Care, the makers of Everteen brand, announced the launch of NEUD Natural Hair Inhibitor.  NEUD natural hair inhibitor is the new entrant in the hair inhibitor category in India and is positioned to provide permanent relief from long lasting battle against unwanted body hair. Globally, hair inhibitor is a growing segment of hair removal category with several big players but in India the category so far has been restricted with only traditional methods of hair removal; but none of method was permanent hair removal. NEUD Natural Hair Inhibitor is the first brand with PDR technology in India making hair inhibitor segment alive and it shall advance the level of hair removal category in India. NEUD Natural Hair Inhibitor is formulated with 100% natural ingredients which are proven effective in permanent reduction of hair growth while reducing the thickness and density of body hair.

Hair removal is an integral extension of one’s beauty and fashion style and it stands as one of the main reasons for frequent visits to parlors.  The modern era generation who is resistant to the sight of body hair has travelled from parlor for waxing to derma clinic for laser hair removal so as to achieve smoother and hairless skin.  This is further proven by the evolution of hair removal market in last decade which stands at Rs. 500 Crore today and growing at CAGR of 19% in last 05 years.

Permanent Hair Removal by NEUD Natural Hair Inhibitor

The war against body hair is an evident trend where both man and woman spending good time in removing body hair so as to look and feel good, intimate & confident.  An average female spends close to Rs. 1200/- to Rs. 5000/- per month per session to a parlor which predominantly includes hair removal and similar trend is witnessed amongst male too. In this scenario, the introduction of natural hair inhibitor shall boost the confidence of overall category which is restrictedly revolving around traditional method like sugaring, waxing, HRC and laser hair removal.

NEUD Natural Hair Inhibitor is available in 80GM unisex pack and priced at Rs.1499/- making permanent hair removal affordable to all desirous women and men.  Consumers can find more information about the science behind NEUD Natural Hair Inhibitor and the efficacy and safety of its results on the brand website

NEUD is available on all leading ecommerce portals like snapdeal, flipkart, healthkart, amazon and privyshop and others. It is also available in all leading stores of Delhi, Mumbai, Bangalore, Chennai & Hyderabad in India. It will be available in overseas markets like US, UK & Russia starting from January 2015 on wards.